The Long Tail Theory is the thought that the non-mainstream or 'non-hits' nowadays in terms of sales, are equalling the sale of one particular hit. For example, in terms of the news.
The Daily Mail is an extremely popular newspaper which many people buy. Let's say that 1000 copies are sold of the Daily Mail each week. (hypothetically).
Also sold are 1000 other magazines which are not as popular and in quite a niche market, such as a newspaper/magazine about fishing for example. Or a newspaper written for a particular area of a country. But, 1 copy of each of those 1000 products are also sold.
Therefore both sales are equal.
This is the long tail theory - as the demand for more niche products goes up, so does the sale, and in turn these products do as well, if not better than the hit or mainstream things.
(Sorry it wasn't on here on yesterday, but I accidentally posted it on advanced portfolio blog by mistake!)
7/10 Good, with a clear example, however it is far too brief.
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